BREAKING: BetMGM returns as title sponsor for NASCAR Xfinity Series race in Charlotte
Race fans, mark your calendars—BetMGM is back in the fast lane. The sports betting and iGaming giant has confirmed it will continue as the title sponsor of the BetMGM 300, set for May 24, 2025, at Charlotte Motor Speedway.
But that’s just the start.
Alongside the high-octane NASCAR Xfinity Series race, BetMGM is once again bringing the BetMGM Speed Street festival to life—a three-day celebration packed with racing, music, and fan experiences, all leading into the track’s iconic Memorial Day tripleheader weekend.
More Than Just a Race
Now in its second year as the event’s primary backer, BetMGM is going all-in. Expect their branding everywhere—from pace cars to immersive fan zones. The race winner won’t just walk away with the traditional trophy—they’ll also receive a custom, full-size BetMGM slot machine, proudly displayed at Speed Street for fans to check out.
And it’s not just about engines and odds. This year’s entertainment lineup includes Smash Mouth, the Grammy-nominated band known for anthems like “All Star.” They’ll take the stage Saturday night, promising a throwback performance under the stars.
A Win for Fans and the Brand
“This weekend is a prime opportunity to connect with die-hard NASCAR fans and music lovers alike,” said Casey Hurbis, BetMGM’s Chief Marketing Officer. “As NASCAR betting picks up speed, we’re proud to keep building those connections in the Tar Heel State.”
Charlotte Motor Speedway President Greg Walter added: “With live music, driver appearances, and hands-on activities, this is going to be the event to launch summer.”
Behind the Scenes
The announcement follows a strong year for BetMGM, which reported $2.1 billion in revenue for 2024, fueled by a sharp rise in online gaming. While retail earnings dipped slightly, the company says it’s on track to reach profitability in 2025, thanks in part to high-visibility activations like this one.
BetMGM has also been expanding globally, with recent launches in Sweden, the Netherlands, and Washington DC, and welcomed Casey Hurbis as its new CMO in December 2024.
